Trusty Pet Supplies Receives Retailer of the Month Award

Natures Menu recognises Trusty Pet Supplies as Retailer of the Month to celebrate retailers’ outstanding COVID-19 practices during the pandemic

Derby-based independent pet superstore, Trusty Pet Supplies, has been named as this month’s winner of the Natures Menu ‘Retailer of the Month’ award.

Natures Menu, the UK’s number one for raw pet food and Europe’s leading expert in raw, aims to celebrate the work of retailers across the pet industry that have adapted to implement outstanding safety measures since the start of the pandemic.

During the COVID-19 pandemic, Trusty Pet Supplies retained its well-earned customer base through its loyalty card schemes and ensuring the warehouse store was open as much as possible. With the floorspace being so huge, Trusty Pet Supplies could implement strict safe-shopping distancing guidelines without hindering footfall numbers, meaning that keen shoppers of Derbyshire and beyond could still get their pet essentials, and gain expertise from the knowledgeable staff.

Trusty Pet Supplies has been trading since 1999, with their first store opening Mickleover in 2006. From the outset, the store proved to be extremely popular, with a great location and friendly staff – many pet owners flocked from the local area to shop with owner Hannah Edmondson and her family team.

In 2017, Trusty Pets launched their online shop, which went from strength to strength, gaining traction with a fantastic trajectory, which was then accelerated further by the pandemic. Currently, Trusty Pets operate out of three large warehouses, with one warehouse being converted in 2021 into Trusty Superstore, a huge 7500 square foot of floorspace, creating the biggest raw food shop in the Midlands, with over 35 freezers in total.

Hannah Edmondson, Owner and Director of Trusty Pet Supplies said: We are a three-generation family run business, and our customer service is well recognised in our shops and online. We have also been nominated for Pet Retailer of the Year numerous times in the last few years and have also won fantastic awards such as ‘Best Pet Shop in Derbyshire’.

“It is incredibly humbling to now be awarded Retailer of the Month by such a well-renowned company like Natures Menu. We stock their full range in our store and online, and we frequently sell their products in great quantities, so we have built a really great relationship with the trade team. We can’t wait to see what further heights our partnership can bring this year.”

James Langan, Managing Director at Natures Menu, said: “We are pleased to recognise Trusty Pet Supplies with our Retailer of the Month award. Hannah and the team have taken their business from a small local retailer to a nationwide leader in their 23 years of trading, showing incredible adaptability and perseverance. As one of the biggest retailers flying the flag for raw feeding, our trade team have built a special relationship with Trusty Pet Supplies, and long may that continue as they expand further. We look forward to working with independent retailers throughout 2022 and celebrating their efforts on the journey back to ‘normal’.”

Natures Menu specialises in raw and natural pet food made with fully traceable quality meats and fish, blended vegetables, fruits and healthy carbohydrates – and uses British suppliers and ethical product sources wherever possible.

For more information about Natures Menu, visit 

For more information about Trusty Pet Supplies, visit

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