It’s now over three years since pet food manufacturer Pets Choice acquired leading pet care brand Bob Martin. Since then, the brand has gone from strength to strength, solidifying its position as one of the market-leading pet healthcare brands in the UK.
Bob Martin has helped generations of pet owners keep their pets flea free, tick-free and worry-free for over 130 years. With a comprehensive range of products for pet and home, the brand is experiencing a resurgence since being acquired by Pets Choice in 2019. The brand refresh has coincided with significant investment into a new state-of-the-art manufacturing line at the business’ UK-based production facility.
Chris Socratous, Senior Brand Manager for Bob Martin, commented: “There have been so many positive changes over the last couple of years that have helped to drive the brand forward. The roll-out of our brand-new packaging across our full flea, tick and worm range has undoubtedly been a key factor. The new packaging has improved on-shelf standout and has helped shoppers better navigate the range.”
“Positive brand associations have also increased with Bob Martin being increasingly seen as ‘fresh & modern’.”
This same research confirmed Bob Martin as a leader in key brand health measures including accessibility, affordability and education, outperforming all other healthcare brands in awareness growth.”
The acquisition of Bob Martin also included sister brand Felight, which is fast becoming a feline favourite as the UK’s fastest-growing cat litter brand. Offering a range of litters and accessories, Felight is just one of the many brands helping to drive Pets Choice’s continued growth ahead of the pet care market, well positioned to continue this upward curve moving into 2023.