World Animal Protection Reveals the Travel company Culprits STILL Exploiting Wildlife

Companies like TUI Musement, GetYourGuide,, and Jet2holidays are STILL, exploiting wildlife for profit despite 84%1 of UK citizens who believe that tour operators should not sell activities that cause wild animals suffering, according to a report by World Animal Protection.

Elephant riding, selfies with tiger cubs and swimming with dolphins were some of the cruel wildlife activities on offer by these travel brands, according to the Real Responsible Traveller report. The study reviewed 9 leading travel companies on their commitment to animal welfare and wildlife friendly tourism with the aim to help holiday makers plan a wildlife friendly holiday.

Thousands of wild animals every year are forced to perform for tourist entertainment or be subjects for tourist “experiences” that are incredibly unnatural and stressful for them. For example, elephants in entertainment are captured in the wild or born into captivity and taken from their mothers at an early age. They are then subjected to violent training regimes causing huge physical and psychological harm.

Dolphins used for entertainment are mostly bred in captivity, (although some are still captured from the wild) and kept in barren tanks a tiny fraction of their natural home range which creates huge distress for these wonderful animals.

Travelling responsibly means never including captive wildlife entertainment or experiences on your itinerary and refusing to book your holiday with travel companies which may claim to offer responsible, sustainable travel, while continuing to profit from wild animal exploitation. The report also shows the travel companies who have made significant, positive steps for wildlife over recent years including Airbnb, and Expedia has improved in some areas, having stopped selling captive dolphin entertainment in 2021.

They are cruelly trained, chained, abused and exposed to frequent interactions with tourists, loud noises and constant camera flashes. This is no life for a tiger, and why we’re calling on Thai authorities to introduce a breeding ban of captive tigers in Thailand and for better welfare standards for tigers in entertainment venues. In the picture: Tigers in a tiger show. Handlers use food to keep them performing.

Katheryn Wise, World Animal Protection, Wildlife Campaign Manager, said: “Holiday makers have made it clear; they don’t want tour operators selling animal suffering, but the reality is, suffering is still being sold under the guise of entertainment. Who you book your holiday with matters. TUI Musement, Jet2holidays, GetYourGuide and Attraction are STILL exploiting captive wild animals.

“World Animal Protection is urging responsible travellers to join us in challenging these companies to do better for animals. Real responsible travellers have the power to act and create lasting change for wild animals by refusing to support companies that still treat wild animals as commodities who they can exploit for profit.

“For more information on how you can make a difference visit our Real Responsible Travel Page at

“We are also urging the UK government to take action by passing the Animals (Low Welfare Activities Abroad) Bill, which sees its second parliamentary reading take place on February 3rd. This important bill intends to stop the sale and advertising of activities abroad which involve low standards of welfare for animals.”

The Real Responsible Travellereport builds on World Animal Protection’s 2020 Tracking the Travel Industry report, which assessed Airbnb,,, DER Touristik, Expedia, Flight Centre, GetYourGuide, Klook, The Travel Corporation, Viator, and TUI Musement.

World Animal Protection commissioned the University of Surrey who independently analysed the public commitments travel companies have, and haven’t, made.

Companies were scored across four key areas:

  1. Commitment: Availability and quality of published animal welfare policies and how applicable they are to all their brands
  2. Targets and performance: Availability and scope of published time bound targets and reports on progress towards meeting animal welfare commitments
  3. Changing industry supply: Availability and quality of engagement with suppliers and the overall industry, to implement wildlife-friendly changes
  4. Changing consumer demand: Availability and quality of educational animal welfare content and tools to empower consumers to make wildlife-friendly travel choices

World Animal Protection then checked to see if they offered any of the five “animal attractions”:

  • Elephant rides, feeding and washing
  • Feeding or petting primates
  • Selfies, shows, petting or walking with big cats
  • Swimming with captive dolphins and dolphin shows
  • The sale of any interactive “experiences” involving any captive wild animals (including for example sea lions, crocodiles and alligators)

For more information about industry best practices and how holidaymakers can make their concerns known to the travel companies click here.

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2 thoughts on “World Animal Protection Reveals the Travel company Culprits STILL Exploiting Wildlife

    • Christine Carroll says:

      I definitely agree. Charities are trying their best to make this stop and have already rescued a lot of these animals. I love watching the end results when one charity I know Four Paws transport the animals to a safe caring environment you can actually see the joy on these animals being allowed the freedom they deserve.x?♥️?

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