Communicating for cats: iCatCare launches social media campaign for International Cat Day 2022

As custodians of International Cat Day, iCatCare has taken this opportunity to communicate for cats and raise awareness for cat owners, caregivers and all those working with cats globally. 

A social media campaign sponsored by Zoetis (and supported by MDC Exports), will run across five weeks starting 18th July and building up to International Cat Day, which takes place annually on 8th August. This year’s theme will be ‘Cat Friendly Resources’, and the campaign will focus on providing resources that support the key needs of cats throughout their lives and promote both physical health and mental wellbeing. iCatCare will be sharing expert advice and eye-catching downloadable content as part of a collaboration with world-renowned animal illustrator Lili Chin, to help all those caring for cats (both owned and unowned) ensure they are meeting their essential needs in a Cat Friendly way.

The campaign will commence with a naming contest for two new ambassador cats (created exclusively for iCatCare by Lili Chin), which will feature throughout the educational materials shared on social media leading up to International Cat Day. A photo competition will also be held to encourage followers to interact and share knowledge relating to the theme. Celebrations taking place on International Cat Day itself will include multiple live Q+A sessions from feline experts, an update from the recent International Society of Feline Medicine (ISFM) veterinary conference, and a reading of a bedtime story ‘Minding Mittens’ by author Dr Aisling O’Keeffe, which teaches young children how to care for cats. 

Dr Sarah Ellis, Head of Cat Advocacy at International Cat Care said: “We are really excited at iCatCare HQ on this year’s ICD theme of Cat Friendly Resources. Resources such as food, water, resting and safe places are important to every cat, whether it is owned or unowned and whether it lives indoors or outdoors. Likewise, every person whether they care for cats professionally, as a volunteer or as an owner should understand how to provide the key resources a cat needs in a cat friendly way. ICD 2022 allows us to learn together, across the globe in an enjoyable and collaborative way!”

To join the International Cat Day 2022 campaign, follow @icatcare on social media and use the #InternationalCatDay and #BeCatCurious. For more information visit: visit 

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