Battersea Launches New Campaign to Raise Awareness and Celebrate Rescue Animals

This Autumn, members of the public are being urged to show their support for rescue dogs and cats everywhere by getting involved in Battersea’s Wear Blue for Rescue campaign. The world leading animal welfare charity has launched a new campaign asking people from across the UK to join the rescue movement by taking the time to share their love of rescue, from sharing images of their own rescue pets on social media platforms or shouting about how they support the work rescues do – Battersea wants members of the public to join in their campaign and celebrate their love of rescue animals.

Despite one in four dogs and cats coming from a rescue, many will hear about breeds such as French Bulldogs or Labradors being the nation’s favourite pets. Battersea believes a spotlight should be shone on the much-loved rescue animals that are in homes across the country, and in all walks of life, regardless of their breed.

Peter Laurie, Battersea Chief Executive, said: “Rescue animals are one of a kind and every year hundreds of thousands of animals become rescues for all sorts of different reasons. Wear Blue for Rescue is Battersea’s exciting new campaign that aim to champion our love for the wonderful, quirky rescue dogs and cats who just need a second chance in life. All the underdogs who have become top cats and are now living their best lives and bringing joy to their owners’ lives on sofas, in laps, and even on life-saving missions, around the world.  

Everyone can join in with Wear Blue for Rescue, you don’t have to own a rescue dog or cat to champion rescue animals and show your love and support for the organisations who care for them.”   

As part of Wear Blue for Rescue, Battersea is also launching the Rescue symbol, a new symbol of support for rescue animals around the world. The charity is calling on everyone to show their love of rescues and to unite behind the Rescue symbol, championing the wonderful rescue animals that are all around us in our homes and communities.

People can buy a Wear Blue for Rescue item with the Rescue symbol from, or request a free pin badge or pet tag. Battersea is encouraging people to wear these items with pride and to share their love of rescue animals on social media and using a special Battersea AR filter on Instagram and Snapchat. Don’t forget to tag @Battersea and use #RescueIsMyFavouriteBreed. Donate to Battersea to help them give second chances to rescue animals everywhere.

Join the rescue movement and Wear Blue for Rescue: #RescueIsMyFavouriteBreed

Don't miss out!
Subscribe To Newsletter

Receive top cat news, competitions, tips and more!

Invalid email address
Give it a try. You can unsubscribe at any time.

Why not meow a comment to fellow readers?

This site uses Akismet to reduce spam. Learn how your comment data is processed.