Pet Tech Company and Wood Green Celebrate Five Years of Partnership Supporting Cats

Cambridgeshire-based Sure Petcare has helped to transform the lives of thousands of pets at Wood Green, The Animals Charity since 2015. Through the provision of award-winning technology, sponsoring and fitting a summerhouse and running a successful affiliate scheme, the smart pet product specialist is making an immeasurable difference to cats in need.

Sure Petcare’s flagship products are microchip pet doors and feeders. By only opening for specified pets, they prevent intruders entering pet owners’ homes, as well as helping owners to control and monitor their pets’ feeding habits. Wood Green ensures that all cats and dogs in its care are microchipped, meaning Sure Petcare’s generous gifts help to keep pets safe and well fed until they are rehomed.

Hoshi’s House Grand Opening

The summerhouse, named Hoshi’s House, is a safe haven for Wood Green’s ‘high-end need’ cats – those with behavioural or medical issues who benefit from the extra freedom. Featuring an enriching indoor space and an enclosed garden, hundreds of cats have enjoyed a stay in Hoshi’s House since Sure Petcare sponsored and fitted the facility in 2017.

The most recent residents were mum, Nancy, and her son, Phoebo, who came to Wood Green in March after the owner’s landlord forced them to leave. Faced with the heart-breaking dilemma of finding them another home, she turned to Wood Green. In Hoshi’s House they were able to stay together, as comfortable and happy as possible, until Wood Green matched them with a new owner in September.

Wood Green’s Stacey Hamilton, who has worked alongside Sure Petcare since the partnership began, said: “We couldn’t be more grateful to everyone at Sure Petcare for their support over the years. At a time when Wood Green’s resources are even more stretched, due to the financial impact of Coronavirus, it’s reassuring to know that our incredible partners continue to demonstrate their commitment to pets.”

Sure Petcare also has an affiliate scheme that enables Wood Green supporters to receive a discount on its pet technology range. For every item sold, Sure Petcare matches the customer’s discount with a donation to Wood Green. It’s a simple but effective model that not only helps to generate sales, but also benefits pet owners and the charity’s cause.

Judith Bank, Head of Marketing at Sure Petcare, said: “For us, creating products in the pet sector means truly caring about companion animal welfare. As one of the leaders in pet technology, we’re always willing to share our expertise in order to help organisations like Wood Green – and we are already in discussion about how to support the charity’s plans to further improve its on-site pet care facilities.”

Nancy and Phoebo in Hoshi’s house

Wood Green rehabilitates and rehomes thousands of cats, dogs and small animals every year from its 52-acre centre in Cambridgeshire, and satellite centre in Hertfordshire, as well as providing free advice and support to pet owners. The charity receives no government funding and relies entirely on the generosity of its supporters and partners in order to care for vulnerable pets.

To find out more about supporting Wood Green through a corporate partnership, please contact their friendly team on or visit

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