Tinder for Homeless Cats is a Success in Sweden

Hi everyone,

Who would have ever thought that’d be writing about something kind of like a Dating app!

The Swdish insurance company Sveland Djurförsäkringar had a brilliant idea by creating Kattis, a social app that’s kind of like Tinder for homeless cats in shelters all across Sweden.

We looked at it and thought wouldn’t it be brilliant if we had this kind of network in all countries? All of us that ever thought about adopting a kitten most likely have been in similar situations… trying to find a potential new family member is not easy as you have to look at the individual shelter websites to see if there is a feline friend that could match to your existing family. Now if you centralised this for cats all across a country like Kattis is doing… that would be brilliant!!!

Full Details below, let us know what you think.



Tinder for Homeless Cats is a Success in Sweden

There are around 100 cat shelters in Sweden and most of them are overcrowded. One main problem is that it’s hard for the cat shelters to find new adopters, especially for the older cats. But now there’s a new possibility for the homeless cats. The insurance company Sveland Djurförsäkringar has released a Tinder for homeless cats – and it’s making a success.

Kattis is a new Swedish digital service that brings homeless cats from different cat shelters in Sweden into one digital platform – Kattis.net. Today there are about 100 different cat shelters in Sweden, all of which have their own ways of finding adopters. Kattis was released last week in Sweden and is making a real buzz in the media. The service has already generated hundreds of new potential adopters for the cats.

Kattis is an initiative from the animal insurance company Sveland Djurförsäkringar and is part of their ongoing support for the cat shelters.

Kattis is much like a “Tinder” for homeless cats, says Henrik Harej, Marketing Manager at Sveland Djurförsäkringar. You swipe through the cats and when you find a cat you like, you can contact the cat’s shelter.

A new survey from Sveland Djurförsäkringar shows that Sweden’s cat shelters are overcrowded and this year alone they have been forced to say no to over 1740 cats.

By digitizing the cat finding process in a better way, we believe we can attract more people to adopt a homeless cat, says Henrik Harej, Marketing Manager at Sveland Djurförsäkringar.

Kattis is a pilot project aimed at reducing the number of homeless cats in Sweden. The first test is to see how it is received by both people looking for cats and the cat shelters. The service is web-based but is scheduled to be released as an app for iPhone and Android.

Right now there are hundreds of homeless cats available for adoption in Kattis.

Test Kattis here: www.kattis.net.

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15 thoughts on “Tinder for Homeless Cats is a Success in Sweden

  1. jennysdatingadvice says:

    I would like to mention your blog in an upcoming article I am writing that deals with Tinder and since you have this post I’d love for my audience to read it.

    Before you say “no” can you just check out a couple of my articles and then decide if I can post your blog in an upcoming article? Here’s my blog for your consideration

    • Marc-André says:

      Hi Jenny we don’t mind at all if people re use sections of content as long as they credit us. 🙂

  2. Léa says:

    Great post Marc. Alas, the divas and their new brother want to reblog it and the reblog button is not available…

    • Marc-André says:

      Ah because we are self hosted instead of on WordPress dot com they don’t allow us to have a reblog button as such. 🙁

      If you look at the post on a PC you should have a flotation side bar / extra share buttons just below the feature image. Those buttons will have a WordPress button which is the closest to reblog.

      And apologies for the delayed reply but we are in Japan atm. Saw ? today 😀

  3. Mandy Cotter says:

    Hi Marc, Great post, good to hear of this initiative!

    At CatChat.org (reg. charity 1100649) our website does a similar thing for rescue cats in the UK & Ireland. CatChat showcases cats from all kinds of rescue centres and rehoming groups all in one place, so you can easily search for cats to adopt in your local area. We don’t have an “app” yet unfortunately – just a website – but anyone looking to adopt a rescue cat in the UK / Ireland, please come and visit us! We also have a special “Overlooked Cats” section for those cats who have been in care too long, or who need an extra special home!

    Well done to Kattis – lets hope all the cats in Sweden find a home!!

    • Marc-André says:

      Hey Mandy. You’d be very welcome to write a post for us about catchat and the work you do. 🙂

      • Mandy Cotter says:

        Hi Marc, Oh cool, yes we’d love to write a post about what we do at CatChat, thank you!

        Maybe you could let me know your requirements (word limit / photos spec etc) and where to submit that to?

        Thanks so much!

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