Fondazione Capellino urges all humans to take
responsibility for a better tomorrow in a new communications campaign.
Genoa, May 2020
Humans are responsible for the future of the planet. By protecting biodiversity, we protect ourselves.
Fondazione Capellino chooses UN International Day for Biological Diversity 2020 to reveal a new communications campaign to raise awareness about the need to safeguard biodiversity. With this important call to action, the Foundation aims to set an example and engage others to follow the path it has laid out.
Powerful and colourful, the narrative showcases the projects of Fondazione Capellino, adding a vigorous appeal to act today for a better tomorrow.
Fondazione Capellino, a philanthropic organisation, was founded with the sole purpose of restoring nature by promoting projects in defence of all species on earth. The Foundation is able to maintain financial independence because of Almo Nature, which is owned by the animals. The profits of the natural pet food producer are used in their entirety, after deducting expenses, investments and taxes, to fund the foundation’s projects protecting dogs, cats and biodiversity.
The campaign will be revealed today on the communication channels of Fondazione Capellino and Almo Nature, hitting all major digital and social platforms with dedicated campaigns in key markets.
Fondazione Capellino endorses the UN Day for Biological Diversity: