FUSSY PUSSY: Cat Themed Apparel, Accessories and Art with a conscience.

Just a few months ago, me and James launched FUSSY PUSSY. A cat themed apparel, accessories and cat art brand with a conscience. Our business model is simple: for every product sold, 10% will be donated to International Cat Care to help save cats in need. You buy, you donate.

In this blog post we will talk about our mission, the ideas behind the designs and our thoughts on social entrepreneurship.

(t-shirt from the colour collection – we have this for men and women!)

Our mission

FUSSY PUSSY is a cat themed apparel, accessories and cat art brand with a conscience. It is born out of a desire to be free from the constraints of everyday life, to be independent and to always move forward, to live as we want to live and to use the opportunity to explore the world around us.

We also share a mutual love of animals and a desire to help them. All this, combined with our passion for fashion led us on the path to creating FUSSY PUSSY. We are not just a brand, but a brand with a conscience.

We see cats as representative of the lifestyle we hope to achieve which makes our fabulous furry feline companion the perfect mascot. For their inspiration and friendship to us and millions more we aim to help all cats by working with International Cat Care who do so much to help not just cats, but cat owners too. For every purchase made we will donate 10% to this wonderful charity and will always be proactive in raising awareness through our blogs and promotion to help spread the word.

International Cat Care

International Cat Care is a charity passionate about improving the care of all cats.
Their mission is to engage, educate and empower people throughout the world to improve the health and welfare of cats, by sharing advice, training and passion.

International Cat Care was founded in 1958 and has always been involved in projects to help stray, feral and unowned cats.
Since 2012 they also collaborate with and support many organisations

Our aim is to help as many cats as possible worldwide, and we found that International Cat Care shares the same values. This is really important to us and therefore we have chosen them as our partner. We both believe that change starts with people.

The ideas behind our designs

Our goal is to lead a life of adventure, creativity and lead it all in comfort. A life of freedom all within a sense of our own style and we want people to join us on this journey.

We don’t want to be just a brand, we want to inspire people to be positive, to lead the life they want to live and help a ton of cats along the way!

Our designs are all inspired on these key elements. For example, our logo is very minimalistic, we believe one doesn’t need much material belongings to be happy. The black and white collection represents this minimalistic approach to life as well.

We also believe that creativity feeds the brain, we like to create things. Like we created FUSSY PUSSY. Our colour collection represents the happiness that derives from this creativity. It is awesome being able to push yourself further every day and to create something that is your own.

The last element, adventure, is represented in our canvas collection. This is for the adventure seekers (just like cats are), the travelers, the people that dare to get out their comfort zone.

(This is me & James with a few t-shirts of different collections)

Social enterprise

We believe in corporate social responsibility. This means we always operate in an economic, social and environmentally sustainable manner. All our internationally based suppliers implement corporate social responsibility standards. Factory employees are given fair wages and comfortable working conditions. Many suppliers are also environmentally conscious, using recycled materials and limiting energy waste.

This also means you will have a clean conscience when it comes to buying from FUSSY PUSSY.

Fortunately, more and more people understand what the impact of their purchases are on the rest of the world. Thanks to our ‘’you buy, you donate’’ business model our customers feel they getting to be part of something more than just a transaction. While they purchase something nice for themselves, they do a good thing for cats as well. Everybody wins.

Brand ambassadors

At the moment we are working hard on creating brand visibility and growing our community. First of all, we hope to create more awareness to improve the health and welfare of cats by donating to International Cat Care, but also through sharing related content on our website. Also, we hope to inspire people to be positive and be conscious about your environment.

Currently we are looking for brand ambassadors as well. Interested in becoming one?

Follow these steps:

Sign up via the following link: http://sub.fussypussy.com/lp/37681/lp37681
Get your unique referral link and forward this to at least 5 friends or share it online (use the Facebook, Twitter, WhatsApp or Email button)
When 5 of your friends sign up you earn a $10 reward on your way to help save cats in need! You’re officially our ambassador now. Congratulations and keep up the good work!

Meow for now,